Digital Coupons
Driving promotion and loyalty with digital coupons
What is a digital coupon?
Increasingly we are seeing more and more coupons delivered through smartphone technology or print at home solutions.
Conventional coupon distribution in print still dominates the market but the direction of travel is clear, particularly those campaigns managed by leading Retailers. In terms of scale, new campaigns being set-up digitally, these account for around 5%, but in terms of volume of coupons distributed and redeemed it is considerably smaller.
The advantages of digital are very attractive, quick to execute, highly targeted, variable levels of discount managed dynamically and can be managed in real time with complete control of your budget.
Digital coupons can be circulated by a brands website or attached to all their social media platforms. Ambient media can feature QR codes that will allow consumers to access coupons and even NFT technology at point of sale can trigger a coupon push or pull. The opportunities are very exciting.
To issue a coupon digitally is relatively easy, but in order for it to be accepted in store Retailers need to have advanced notice so that their EPOS systems can recognise it. Obviously with Retailers own managed activity this works perfectly well. If a brand wants to independently incentivise their customers they must ensure the Retail network are advised of this activity MRM can help you with this process. Retailer co-operation is patchy, so it is currently a challenge to market to consumers with the security of conventional acceptance of paper-driven distribution.
Get in Touch
Call us on: 01858 410510
Email: enquiries@mrm.co.uk
How does MRM handle digital coupons?
MRM is still the central point of contact for your coupon promotions. We can provide free consultancy on the benefits and best-practise, ensure you get as much Retailer support as possible and that the re-imbursement process remains within your consolidated MRM account. We can support the following processes:
- Personalisation of coupons
- Linkage to social media platforms
- Building couponing microsites for brands
- Maximising first party data opportunities
- Environmentally friendly and sustainable credentials
- Legal terms and conditions
- Cost effective campaign replication
- Microsite to manage receipt QR codes requests in store / ambient media
- Liaison with all major grocery retailers EPOS systems
- Budget controls to control campaign spending
Providing Coupon Services for 1,000’s of Brands
From Coupon Experts MRM
Download our latest white paper which explains the digitalisation of coupons and what the future of holds for brand managers, manufacturers and retailers alike. Learn about:
Digital Coupons
Digital Distribution
Validated Redemptions
Supporting Services
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