Prize Draws
Independent winner selection and reward distribution
The prize draw promotion
Who doesn’t like a FREE prize draw? The chance to win more product, an item of value or the experience of a lifetime, this type of promotion will always capture consumer imaginations.
The prize draw is often just one element of a successful campaign, a building block which adds to the complexity and fun of an awareness campaign or lead gathering exercise. Prize draws work well in conjunction with on-pack promotions, money-off coupons and loyalty and reward schemes.
What are the benefits of a prize draw promotion?
A prize draw can be used to attract the attention of prospective buyers and existing clients to the brand, the company or individual products on offer.
In the prospective customers eyes, prize draws are a piece of fun with very little in the way of commitment. A prize draw doesn’t feel like a sales and marketing tool, just a simple interaction in social media gazing or viewing a website.
Benefits of a prize draw promotion include:
- Expect high numbers of interest, as the process of entering the draw can be made incredibly simple.
- Low cost advertising through all of the usual social media outlets and email interactions.
- A prize draw can be used in conjunction with other promotional activity, such as on-pack promotions, coupon distribution through door drop marketing or loyalty and reward management.
- Prize draws are a proven marketing activity that increases visibility of your brand and offers an alternative method to attaining brand loyalty and raving fans.
A single grand prize or a prize collective – so many choices!
There are lots of ways to conduct a prize draw. You could be advertising £25,000 worth of prizes to be won in this summers prize promotion, win a cookbook a day for 90 days or all entrants are eligible for the main holiday draw in January. Of course, your prize draw could be simpler. Entrants collected for 30 days and a prize issued at the end. There are no end of possibilities. The longer the promotion runs, the greater the amount of exposure to your market audience.
Email automation
Email notifications can be automatically triggered at every stage of the promotion.
- Thank you for your entry...Good Luck!
- Only 2 weeks to go until the main draw, use this coupon to buy a 2nd product and get a 3rd draw entry for free
- Only 1 week to go until the main draw - your numbers are...
- ...and the winner is.....
Keeping within the law, rules and regulations
Just like every business interaction, there is a right way and a wrong way and we don’t want you to put your brands reputation at risk. MRM has over 30 years of experience in competition management and prize draws, here’s what we’ll take you through:
- The Rules - we'll help draft the rules of engagement to ensure that your prize draw is open, fair and honest. We'll guide you through the pitfalls and how to make your draw stand out from others going on around you.
- Terms & conditions - MRM will draft a full chart of terms and conditions to satisfy the legalities of your prize draw. Importantly, we'll attain a seal of approval from the IPM - the Institute of Promotional Marketing who will check our interpretation of the law against 1,000's of other promotions ensuring compliancy.
- Short terms - in the case of on-pack promotions, it is almost impossible to include all of the T & C's on the product and again there are rules that need to be adhered to. As part of the consultation, we'll create the smallest amount of words you need to use include alongside your QR code to run the prize draw legitimately.
- Independent winner selection - you can of course, draw the winner out of a hat, but in the realms of being fair and transparent allowing a third party to make the draw is a sensible alternative. MRM use Lodestone, a sales promotion platform that randomly selects the winner from your validated entrants.
Get in Touch
Call us on: 01858 410510
Email: sales@mrm.co.uk
Contact MRM for support and advice with setting up prize draw promotions
By getting in touch with us early, we can offer solutions and advice early that will aid your planning.
Validating the purchase
Do you ask your customers to make a purchase or not? Its a good question. Perhaps your sole reason for the prize draw is to repay the loyalty and commitment that your customers have shown you over the years. Then you could run the draw based on a purchase being made. In this scenario, the prize draw entry would need to be backed by proof of purchase. The entry screen may ask for a till receipt, serial number of a an electronic device purchased or batch code of the food item. With on-pack promotions you can also provide a unique code on the product wrapping to identify that particular item.
Of course, simpler prize draws without proof of purchase open your promotion up to a wider audience. The unmeasurable factor in this scenario, is how many of those entrants remember your brand when they are next making a purchase. The advertising, free publicity and social media sharing from the prize draw are just some of the positive side effects.
Independent winner selection
MRM has it’s own IT department that have built, Lodestone, an innovative promotional software service platform. Lodestone has many uses and specifically in prize draws it acts to randomly pick winners for your promotion against the rules of the draw, keeping your promotions fair, honest and open!
Prize management
The prize should simply appeal to the audience, whose attention you are trying to capture. Is it meaningful and worth entering the prize draw for? Handing out more of your product as runners up prizes may agree with you financially as the perceived value is greater then the cost, but would it be seen as a worthy prize?
Whether you choose the prize fulfilment route or cash payments, MRM has the capability to deliver either. With warehousing & storage and pick, pack and despatch on site, we are able to supply a full range of e-commerce and prize draw gifts from our base here in Market Harborough. When it comes to cash, we can pay the consumer directly into their bank account in the UK and across Europe.
Keeping the brand owner up-to-date
Whenever you are involving something that is representing your brand out in the real world, all you really want is to be kept informed of every detail. How many entries have you had today? What’s the feedback from social media? How can we improve performance of the promotion?
Reports and Dashboards are the backbone of every campaign. Automated pieces of predetermined information sent automatically to the campaigns stakeholders, keeps them informed of progress and able to make instant decisions involving advertising and marketing spend to support the promotions success.
Agency or brand owners
There are many stages to a successful prize draw and as a long serving promotional support services company, MRM is able to offer all or part of the services required to fulfil your campaign. Whether you are a brand owner wanting MRM to build the entire promotion on your behalf or a marketing agency working on behalf of a client, requiring only part of the services on offer, MRM can help you.
Let MRM be your guide
When you collaborate with MRM, we bring your promotional campaigns to life. You can sit, rest assured that with over 30 years of expertise in this industry that every aspect of your promotion meets the requirements of the ASA – Advertising Standards Agency, that MRM manage the process from end-to-end giving you the best possible opportunity to build high levels of interest and close business.
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