Lodestone Essential tools for sales promotions
Bringing your promotional ideas to life quickly and effortlessly
What is Lodestone?
Lodestone is an innovative software platform developed by MRM, designed to provide all the essential tools and functionality required for running successful sales promotions. Tailored to meet the diverse needs of marketing agencies, brand managers and manufacturers, Lodestone simplifies the complexities of promotion planning and execution.
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As a prebuilt and modular solution, Lodestone accelerates the development process, enabling faster, cost-effective and more efficient delivery of your promotional campaigns. Its modular architecture ensures flexibility, making it easier to adapt to your unique requirements while maintaining reliability and quality. With Lodestone, you can focus on strategy and creativity, knowing the hard work has already been taken care of.
Lodestone empowers you to bring your promotional ideas to life quickly and timelessly, offering the support you need to stay ahead in a competitive market.
Promotional Capability
Sales promotions come in many forms, yet behind the scenes, the mechanics and processes often share commonalities. That’s why Lodestone’s promotional capability is built on a series of robust and flexible modules. These modules streamline the creation and management of a wide range of promotions, ensuring efficiency and consistency across the board.
The following types of promotions have been designed within Lodestone:
- Competitions
- Prize Draws
- Cashback promotions
- On-pack promotions
- Spin & Win Gamification
- Loyalty and reward programmes
- Coupon requests
- Giveaways
- Newsletter sign ups
- Returns management
- Product recalls
Simply - the quickest way to have your promotions live!
Standalone or Integrated
Lodestone offers the flexibility to operate as a standalone solution or integrate seamlessly with other software tools, including your own business systems. By moving data electronically, the platform significantly reduces the time and effort spent on manual data entry.
For example, information collected from prize draw entrants can be automatically directed to your system upon submission. This ensures that any future enquiries that come into you can be efficiently matched with the relevant campaign, streamlining your operations and improving customer response times. With Lodestone, data integration becomes effortless, saving time and ensuring accuracy across all your promotional activities.
The Journey to Your Solution
When you partner with MRM, we guide you every step of the way—from the moment you share your campaign idea to the delivery of the final campaign report.
- Ethics and Legal Compliance: We begin by discussing the ethics, fairness and legality of your promotion. As long-term members of the Institute of Promotional Marketing (IPM), we have access to expert legal services to review and approve your campaign’s terms and conditions. The IPM’s impressive track record—75 years without a single prosecution for approved advertising—ensures you can run your campaign with confidence and peace of mind.
- Project Management Expertise: MRM’s experienced campaign managers bring a wealth of knowledge to the table. Using tried-and-tested methods, we guide you through every aspect of running a promotion, identifying potential pitfalls and offering practical advice before you commit to launching. Our proactive approach ensures your campaign is set up for success from the start.
With Lodestone, you’re not just getting a platform—you’re gaining a trusted partner dedicated to making your promotional campaign a resounding success.
Powered by Advanced Technology
Lodestone leverages cutting-edge technology to deliver an intuitive and seamless user experience. The platform automatically detects whether the consumer is using a mobile or desktop device, dynamically resizing the application screen for ease of use and accessibility.
Lodestone creates forms, microsites and webpages using your own creative assets, including brand and product visuals, ensuring a cohesive and professional presentation. Key modules include:
- Form Designer: The locating of text and number fields in the form for data entry, consent requests for GDPR compliance, acceptance of terms and permission to use the winning participant's name in future media.
- Competition Questions: Offers multiple-choice or free-text options with intelligent handling of misspellings to ensure that simple errors are not penalised.
- Entry Validation: The system may ask for a confirmation of product purchase or to match relevant details, checking eligibility before the entry is approved and continued.
- Communication Management: Keeps participants informed at every stage of the promotion through automated emails and text messages, which elevates the users positivity and user satisfaction.
- Draw Management: Allows manual, where someone has the responsibility of picking the winner or the automated scheduling of draws at a specific date and time, ensuring flexibility and fairness.
- Independent Competition Judging: Provides transparency and integrity by enabling MRM to oversee and confirm fair competition outcomes.
- Payment Services: Handling cash prize distributions, we manage literally thousands of payments on behalf of clients.
- Gamification: Instant win and Spin & Win mechanics, make your promotions even more engaging.
- Dashboards and Reporting: Offers area mapping, progress tracking and results reporting, helping clients measure success and make informed decisions.
- Loyalty and Reward Program Database: Supports tiered or points-based systems to reward consumers or channel partners when exceptional sales performance is achieved.
With Lodestone, every aspect of your promotion is supported by advanced tools and technologies designed to ensure success from start to finish.
Customisable for Every Application
As the authors of Lodestone, we understand that every promotion has unique needs. For customers requiring specific operations or processes beyond the standard platform capabilities, bespoke modification is available. Working alongside Lodestone’s core functionality, these customisations can be implemented quickly and cost-effectively, ensuring your campaign runs exactly as envisioned without unnecessary delays or expenses.
Get in Touch
Call us on: 01858 410510
Email: sales@mrm.co.uk
Beyond the Platform: Additional Services
Lodestone extends its value beyond the promotional platform with a suite of complementary services designed to enhance and support your campaigns:
- Storage & Fulfilment: Whether you need a full e-commerce solution or personalised control over competition prize fulfilment, we’ve got you covered. Our efficient storage and distribution services ensure your promotions run smoothly.
- Call Centre Support: When a personal touch is required, our highly trained call centre professionals provide exceptional customer service. Calls are answered as if they are directly from your company, using a unique telephone number dedicated to your promotion.
- On-Pack Promotions: With years of experience, we manage the entire process of on-pack promotions, including creating full and short terms and conditions, supplying QR codes and integrating the Lodestone system for seamless processing.
- Coupons: As one of the UK’s leading coupon specialists, we guide your brand through the complexities of printed and digital couponing. Whether you are offering money-off, free products or customer service coupons, we ensure your campaign is effective and compliant.
- Print Management: Printed materials such as leaflets, guides and brochures are often essential to a promotion’s success. Our meticulous attention to detail ensures that every piece meets the highest standards, avoiding errors that could impact your campaign.
With these additional services, Lodestone offers a comprehensive solution to meet every promotional need, delivering value and expertise at every stage.
Partner with Us for Success
Ready to elevate your promotional campaigns? Get in touch with us for a conversation. In just 30 minutes, you’ll gain invaluable insights into how Lodestone can enhance your service offerings. Partner with a company that prioritises the success of your promotions and strengthens the trust your clients place in your agency.
If you have a promotional idea for your brand and would like advice, the MRM sales team is on hand to take your call.
Please call us on 01858 410510 or sales@mrm.co.uk
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