The process of managing settlement between brands and retailers for the handling and acceptance of coupons is called clearing. Some agencies work for Retailer and some for Brands at MRM we manage both and we ensure both parties are settled satisfactorily and reported to accurately.
Brand owners have specific budgets for each campaign, these are issued with their own unique bar code and reported back to the Brand line by line with Retailer reports that record which retailers have been paid against each campaign. All reimbursement is settled on a day to day basis and the client is invoice monthly, in some cases by Brand or category.
Retailers use clearing houses for a different reason, their priority is to recover the revenue they had honoured in accepting coupons from consumers as quicky as possible. Our clearing process reimburses the Retailer in full for his weekly consignment of coupons from all Brands, within a contractual period. The Retail world is moving towards self-scanning and validation, this removes the cost of clearing services in part or whole and in some cases allows for verification that the product for which the coupon was intended is in the basket transaction. This would be a game changer move for Brands as it would wipe out misredemption.
MRM has an established heritage in the management and reporting of coupon clearing campaigns. With over 30 years of developing brand buying power, MRM is in a key position to offer advice on how to use coupons effectively.
MRM has an established heritage in the management and reporting of coupon clearing campaigns. With over 30 years of developing brand buying power, MRM is in a key position to offer advice on how to use coupons effectively.
Call us on: 01858 410510
Email: enquiries@mrm.co.uk
At the design stage, MRM will advise on the look and feel of the coupon and the best security features to use. We’ll take into account the duration of the campaign, the amount to be redeemed, the value of the offer and discuss unique features such as foil printing and URN’s
MRM plan to prevent fraud during the coupon clearing stage. Our team possess the expert skills to quickly identify any fraudulent coupons and vouchers. From visual differences to the original version, or a different brand being used in the design to what is set up on our system against the barcode, to the feel and type of paper utilised.
















From Coupon Experts MRM
Download our latest white paper which explains the digitalisation of coupons and what the future of holds for brand managers, manufacturers and retailers alike. Learn about:
Digital Coupons
Digital Distribution
Validated Redemptions