Président Cheese, a renowned French cheese manufacturer with a rich heritage, traces its origins back to October 1933, when its founder left his job to become a dairy farmer and cheesemaker in Laval, France. On his very first day, he collected 34 litres of milk and produced 17 Le Petit Lavallois Camembert cheeses, marking the humble beginnings of what would become a world-famous brand known for quality and tradition.
As part of digital game campaign, Président Cheese partnered with MRM to manage the fulfilment of physical rewards for the competition winners. MRM received a comprehensive brief detailing service level agreement (SLA) requirements and available stock across three reward items, allowing the Production team to plan and execute the process efficiently. The following MRM services were utilised: