Loyalty Management is Mint!
Mentos, the UK’s fastest growing mint brand wanted to share their vision of bringing people together by launching an exciting new on-pack loyalty programme. The Me & You programme gives Mentos fans access to a unique code which unlocks a series of special offers on must-have experiences to share with friends and family.
Mentos went off in hunt of a company that was tech savvy, with in-house capabilities and experience in reward sourcing.
Each month the team at MRM provides a selection of money off discounts, 2 for 1 deals and prize draws from selected partners, which are available for each customer via the Mentos Me & You online loyalty platform, fully developed and managed by MRM.
Experiences included:
- 25% off a Vineyard tour for 2
- 15% off a bouquet from Flying Flowers
- 20% off Boohoo
- Three free fitness classes with Move GB and many, many more
Client: Mentos
Sector: Food & Beverage
Source: Direct with Brand Owner
Services Used: Software Development, Reward Sourcing and Fulfilment, Prize Draw Management
