B2C Loyalty – on-pack promotion

Mentos Logo

Mentos, the UK’s fastest growing mint brand wanted to share their vision of bringing people together by launching an exciting new on-pack loyalty programme. The Me & You programme gives Mentos fans access to a unique code which unlocks a series of special offers on must-have experiences to share with friends and family.

Mentos went off in hunt of a company that was tech savvy, with in-house capabilities and experienced in reward sourcing. Who better to help than award winning specialists in on pack promotions – MRM!

Each month the team at MRM provides a selection of money off discounts, 2 for 1 deals and prize draws from selected partners, which are available for each customer via the Mentos Me & You online loyalty platform, fully developed and managed by MRM.

Current experiences include:

Mentos Campaign screenshot

To enjoy these rewards, all you need to do is buy a pack of their yummy candy, go to and enter your unique code which can be found inside the packaging. It couldn’t be simpler!  But don’t hang about as the offers change monthly.


Join the 1,000+ companies MRM helps deliver exceptional fulfilment experiences.