Free Fruit & Veg!
The Department of Health (DoH) introduced the Healthy Start scheme to promote healthy eating among low-income families and ensure children received a nutritious start in life. Through a system of vouchers, the initiative provided access to fresh fruit and vegetables, infant formula and cow’s milk. MRM played an important role in the early stages of the program, working closely with the DoH to design a secure process for voucher redemption and payment distribution to retailers.
As the DoH’s clearing house, MRM implemented efficient systems to manage the high volume of voucher redemptions. Using high-speed scanners, they captured voucher images, prices and retailer information to ensure timely and accurate reimbursements. The MRM Call Centre also served as a vital support hub for the Healthy Start project, managing enquiries, supplier registrations, complaints, and follow-ups. By maintaining clear communication and reliable service, MRM strengthened the scheme’s integrity and contributed significantly to its nationwide success.
- Identifying and recruiting retailers to support the scheme
- Provided call centre for managing enquiries, complaints, etc
- Voucher handling and redemption payments to retailers
- Bespoke modification and IT integration government systems
Read the full story here…Department of Health ‘Healthy Start’ Scheme
Brand: Department of Health
Sector: Government
Source: Direct with DoH
Services Used: Call Centre, Payment Services, Voucher Handling House, IT Integration
