A Spook-tacular Promotion!
Capri-Sun partnered with The Big Kick Agency (TBK) to launch a Halloween-themed on-pack promotion called “The Golden Ghost.” Consumers were challenged to find special golden pouches, with 15 lucky winners each receiving £1,000.
TBK executed a highly successful multi-channel campaign, while MRM supported as their promotional services partner. MRM’s in-house IT team developed a branded promotional website and entry form, managed a fully staffed call centre to notify winners and handled secure payment services, ensuring a seamless and rewarding experience from discovery to prize fulfilment.
MRM’s support services included:
- Promotional website development and data capture solution
- Dedicated Call Centre hotline for consumer reward verification
- Payment processing to the lucky winners
- Campaign report distribution to key stakeholders
Read the full story here…Capri-Sun Golden Ghost Promotion
