Drink Caprisun at TGIF!
Caprisun partnered with TGI Friday’s to launch a promotional campaign aimed at boosting consumer engagement and driving in-restaurant purchases. Diners who bought Caprisun products as part of their meal were entered for a chance to win daily and grand cash prizes, including 32 daily £50 prizes, a £1,000 grand prize for TGI Friday’s participants, and an additional £1,000 prize for a social media entrant.
Importantly, the campaign utilised the same backend infrastructure and digital assets as Caprisun’s Halloween on-pack promotion which ran concurrently. MRM were involved in the process of:
- Building the promotional website and draw mechanic
- Winner selection and notifying the entrant
- Consumer ID verification & collecting bank details
- Prize fulfilment in form of cash bank transfers
- Progress and status reporting
Read the full story here…Caprisun & TGI Promotion
Brand: Caprisun
Sector: Food & Beverage
Source: The Big Kick Agency
Services Used: Payment Services, Prize Draw, IT Integration
