Making Pet Food Personal!
As the saying goes ‘a dog is not just for Christmas’. Avid dog lovers Butchers Pet Care wanted to create the vision of a dogtastic Christmas by giving consumers the chance to win their beloved pooch a personalised can for Christmas dinner. The underlying aim of the campaign was to create brand awareness, affinity, promote the seasonal brand appeal and generate interaction on social media.
Having delivered many similar successful campaigns we were delighted to be part of the Christmas fun:
- A promotional website for consumers to claim a personalised can
- Sourced Pantone-matched embossed branded can lids
- Data capture opt-in provided for fuure marketing
- Fulfilment of 2,000 personalised cans in time for Christmas!
MRM love a new challenge! Which is so refreshing. You can go to them with an issue, or an idea, and they can make it into something tangible.
Helen Robertson, Senior Brand Manager, Butcher’s Pet Care
Brand: Butcher’s Petfood
Sector: Pet Food & Care
Source: Direct with the Brand Owner
Services Used: Promotional Microsite Design, Bespoke Personalised Packaging, Product Fulfilment, Storage
