Enhancing Multi-Channel Competition Management
Immediate Media is one of the UK’s leading content and publishing companies, home to some of the nation’s most trusted brands such as Radio Times, Good Food and BBC Gardeners’ World. With a diverse and highly engaged audience, the company uses reader competitions as a key strategy to strengthen engagement and build customer loyalty across its varied portfolio.
To support this, Immediate Media required a robust and compliant competition management system. The solution needed to seamlessly process entries from multiple channels, while ensuring that winner selection remained independent, fair and legally compliant. MRM’s competition system handled:
- Postal entries and accurate categorisation
- Email entries with automated collation and sorting
- Webform entries from branded competition websites
- SMS entries collated and structured
Read the full story here…Immediate Media Competitions
Brand: Immediate Media
Sector: Publishing
Source: Direct with the Brand Owner
Services Used: Competitions, Integrations, Bespoke Development
