Publishing Giant Boosting Fan Loyalty
Bauer Media Group, a leading audio and publishing powerhouse behind popular titles like That’s Life and Take a Break, regularly runs reader competitions to engage its loyal, print-focused audience. As these readers prefer traditional participation methods, entries are submitted exclusively by post. Each publication includes a printed competition form requesting basic details and answers to competition questions.
However, the sheer volume of mailed entries and the manual handling required created challenges in efficiency, tracking, and verification. To streamline this process, MRM implemented a custom-designed portal to manage all competition workflows. The system automated:
- Sorting and tracking
- Entry volume calculations
- Duplication checks
- Winner selection
- Client Communication
Read the full story here…Bauer Media Competitions
Brand: Bauer Media Group
Sector: Publishing
Source: Direct with the Brand Owner
Services Used: Competitions, Integrations, Bespoke Development
