Favourite Beverage in a Can!
Grind Coffee, a well-established coffee house and online retailer, has successfully built a distinctive brand identity around its signature canned coffee, instantly recognisable by its bold pink packaging. Sold in leading UK supermarkets such as Sainsbury’s and Waitrose, the brand sought to strengthen its in-store presence and drive greater consumer awareness through a targeted promotional campaign.
To achieve this, Grind Coffee launched an extensive sampling initiative across busy London locations, where brand ambassadors distributed 30,000 physical money-off coupons offering £1 off each can, effectively a 50% discount based on the £2 average price. The campaign was strategically designed to encourage first-time trials, boost brand visibility and increase retail sales. MRM’s services included:
- Key advisory role on all aspects of coupon use
- Expertise in legal compliancy
- Guidance on optimising coupon layout
- Handling the redemptions and retailer payments
Read the full story here…Grind Coffee Case Study
Brand: Grind Coffee
Sector: Food & Beverage
Source: Direct with the Brand Owner
Services Used: Money Off Coupons, Handling House and Clearing
