Premier League Tickets!
Budweiser launched a high-profile consumer campaign designed to excite football fans across the UK. Customers were invited to enter a competition by submitting a unique code found on Budweiser products, giving them the chance to win one of ten pairs of tickets every day to a Premier League football match. In addition to these top-tier prizes, hundreds of runner-up prizes were available, including exclusive Budweiser-branded merchandise such as t-shirts, hoodies, backpacks and caps.
The campaign featured a mix of instant win and collect-to-win mechanics, ensuring ongoing engagement and excitement throughout the promotion. With both digital and physical prize fulfilment processes in place, MRM ensured a smooth and rewarding experience for participants. The promotion ran across both on-trade and off-trade channels, driving brand visibility and participation in bars, pubs and retail outlets nationwide. A multi-stage ticket fulfilment process ensured secure and efficient delivery of the Premier League tickets to winners, reinforcing Budweiser’s commitment to celebrating the passion of football fans. The promotion highlights were:
- A high profile consumer campaign
- Thousands of prizes won
- Instant win and collect to win mechanics
- Digital and physical prize fulfilment
- On-trade and off-trade promotion
Read the full case study here…Budweiser Premier League Case Study
Brand: Budweiser
Sector: Food & Beverage
Source: Direct with the Brand Owner
Services Used: IT Integration, Independent Winner Selection, Prize Fulfilment
