“93% of Shoppers Use a Coupon or Discount Code Throughout the Year”
It just shows that everyone likes to feel like they are getting a good deal and money-off coupons are an easy way to give your customers discounts.
There are many uses for money off coupons: -
- Raise brand awareness for newly launched product lines
- Promote specific existing product lines
- Engage new customers
- Re-engage lapsed customers
- Reward loyal customers
Money-off coupons can be distributed in several ways: -
- Direct to your engaged customers or subscribers within regular communications
- Award consumers when completing surveys
- Hand out coupons in store
- Direct mail coupons
- On-pack promotion coupons
- Door to door / door drop leaflets with a coupon attached
- Printed coupons in Magazine / Newspapers
- Inserts i.e. Print titles, fulfilment packs and subscription boxes
- Inclusion as part of a sample distribution activity
Example of a Money Off Coupon
How do Money Off Coupons Work?
The brand owner is involved in step 1 – 3 below, with everything else being handled between the retailer and MRM.
- Coupon Set Up (including generating the barcode & coupon, test scanning once the artwork is ready & expert advice)
- Coupon Printing & Distribution
- Coupon Redemptions (once the Coupon is used by the consumer, the various retailers return the Coupons to their appointed handling house. From here they are sorted and sent to the brand owners Coupon redemption centre. If this is MRM we will process by sorting and scanning the Coupons. This generates a monthly retail reimbursement based on the Coupon face value, handling allowance & postage contribution. A further monthly invoice is raised to the MRM customer / brand owner with back up details on the volume of coupons processed.
- MRM Couponline: Access to our dedicated web portal for reports and day to day visibility of activity.
MRM has developed a Web based coupon, enabling consumers to print coupons at home. This method reduces distribution costs and comes with several enhanced security features. Suitable for individual distribution or mass distribution to identified recipients. Check our webpage here for more details: - All your digital couponing - Webcoupon© (web-coupon.co.uk)
Further information and advice
By getting in touch with us at an early stage, we can offer solutions and advice, which will aid your planning and execution of Coupon campaigns. Our expertise in administrating campaigns means they will run smoothly, leaving you time to focus on managing your customers