Founding Partner, Peter has over 30 years’ experience in marketing services. He remains passionate about championing industry standards and best working practices around the use of coupons and vouchers. He also leads MRM's research and investigations into the use of emerging technologies around digitisation of consumer couponing, having the industry knowledge to objectively weigh up the use of technology versus the potential compromises in data gathering, security and consumer experience.
Peter was bestowed a Fellow of the Institute of Promotional Marketing (IPM) which he chaired for three years and where he still remains an influential Director.