MRM has a proven track record in providing loyalty scheme platforms uniting both brands and consumers.
Whether it be attracting new customers or rewarding existing ones, loyalty & reward schemes provide brand owners the chance to create excitement to their brand and products. Increasing customer awareness, increasing customer satisfaction and boosting sales long-term.
We build and develop relationships with our clients allowing us to work closely. Whilst you decide all parameters and objectives of the loyalty scheme we can offer our knowledge to ensure the scheme runs smoothly.
The team at MRM offers bespoke or off the shelf campaigns solutions.
We've helped to create a number of loyalty schemes for B2C & B2B brands with the principle objective to increase the purchase frequency & basket value.
Different types of loyalty & reward schemes and how we can assist:
A points based loyalty programme where points/credits can be redeemed against a range of gifts in a printed catalogue or online rewards. We can develop a fully online platform for customer and clients. Customers can place orders (to spend their points) & access their account i.e. previous orders and order updates. Clients have 24/7 access to a dashboard showing each customer record (points/stages). Once the order has been received we can provide handling & fulfilment by pick, pack & despatching the item(s) to that customer and our in-house customer service centre can handle any customer queries.
Tiered Loyalty Programmes
A loyalty programme where customers enjoy a perk depending on their rank/tier, similar but to the points programme above but incorporate certain tiers i.e. bronze, silver, gold members. The benefits of a tiered loyalty programme is the ability to segment your customer database and create personlised journeys/rewards for each tier.
How we support:
- Online loyalty platform development
- Online ordering / points redemption
- ‘My Account’ function to view points earned / rewards redeemed
- Designed for B2B and B2C customers
- Clients have 24/7 access to a dashboard showing each customer record (points/stages)
- Data integration from client databases – points upload, conversions from sales to points currency
- Generation and fulfilment of points statements (email / post)
- Rewards fulfilled same day
- Sustainable packaging options – recycled, recyclable, branded or discreet
- Automated email alerts to consumers – keeping them up to date at every stage
- Discounted despatch options / proof of delivery / insured carrier services
- Secure warehouse – high value storage options
- In-house customer services team to provide full support
Involving us early in your loyalty campaign planning process helps us maximise the impact and minimise cost & complexity. We work direct with brands or your agencies to devise tactical and longer term campaigns that deliver the best customer experience for your brand. We continually exceed the expectations of the digitally savvy consumer.