NYX

Following the launch of their cosmetic brand in the UK, NYX Professional Makeup required support on a number of high profile industry events such as IMATS, Pro Beauty, Beauty Con, Olympia Beauty & Dragworld to aid in growing brand awareness and driving sales to influencers & industry experts alike. /

Having previously provided logistics and merchandising support for Maybelline at London Fashion Weekend for a number of years, MRM was the ideal partner for NYX Professional Makeup Professional Make Up:

• Pre-show set up
• Receipt of bulk stock and break down
• Merchandising of stand modules ahead of event
• Stock management of 1,000+ SKUs
• Sourcing of product replen storage to fit within physical constraints of stock room
• Sourcing of EPOS till system
• Set up of payment processing solution for card payments
• Recruitment of brand ambassadors / promotional staff
• Sourcing of branded bags / promotional merchandise to support events
• Stock logistics to event, merchandising of stand, testing of systems
• During the event
• Co-ordination of event staff
• Stock replenishment
• Stand & queue management, including dealing with any issues
• Secure cash handling processes & cash collections throughout the event
• Processing customer transactions via EPOS system
• Post event
• De-rigging of stand
• Post event complete stock reconciliation
• Financial sales reconciliation
• Event debrief / key learnings for next event
• Campaign analysis / event reporting