Case Study

Event Management

NYX

Following the launch of their cosmetic brand in the UK, NYX Professional Makeup required support on a number of high profile industry events such as IMATS, Pro Beauty, Beauty Con, Olympia Beauty & Dragworld to aid in growing brand awareness and driving sales to influencers & industry experts alike. /

Having previously provided logistics and merchandising support for Maybelline at London Fashion Weekend for a number of years, MRM was the ideal partner for NYX Professional Makeup Professional Make Up:

  • Pre-show set up
    • Receipt of bulk stock and break down
    • Merchandising of stand modules ahead of event
    • Stock management of 1,000+ SKUs
    • Sourcing of product replen storage to fit within physical constraints of stock room
    • Sourcing of EPOS till system
    • Set up of payment processing solution for card payments
    • Recruitment of brand ambassadors / promotional staff
    • Sourcing of branded bags / promotional merchandise to support events
    • Stock logistics to event, merchandising of stand, testing of systems
  • During the event
    • Co-ordination of event staff
    • Stock replenishment
    • Stand & queue management, including dealing with any issues
    • Secure cash handling processes & cash collections throughout the event
    • Processing customer transactions via EPOS system
  • Post event
    • De-rigging of stand
    • Post event complete stock reconciliation
    • Financial sales reconciliation
    • Event debrief / key learnings for next event
    • Campaign analysis / event reporting
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