Case Study

On pack promotion

Inbev Corona Coolers

AB Inbev Corona Coolers scan to win competition fulfilment was created to promote Corona beer during the summer period of 2019 using an on-pack promotion. Customers could buy a pack of beer, enter a code online, pay postage and receive a FREE branded cooler.

MRM solution included:

MRM worked closely with the Corona Shopper Marketing to provide:

  • Payment processing solution
  • Full financial reconciliation
  • Palletisation & storage of 13k branded Corona coolers
  • Re-packing of 13k coolers with wood wool as environmentally friendly packaging
  • Fulfilment to consumers over limited campaign period
  • Discounted despatch services to deliver cost savings
other Handling & Fulfilment