MRM has been supporting Michelin since 2016, providing tactical, rebate and cashback promotions across its brand divisions.

From the outset, the objective was to create a simple and effective digital platform with a clear customer journey and provide prompt reward fulfilment.

Our strong relationship and flexibility in adapting digital platforms came to the fore when we were re-appointed following a competitive tender process in 2019. We now work across the entire Michelin portfolio of brands and divisions to deliver promotional mechanics including physical rewards, e-vouchers and direct reimbursements.

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Judith Flores

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