Case Study



MRM has been supporting Michelin since 2016, providing tactical, rebate and cashback promotions across its brand divisions.

From the outset, the objective was to create a simple and effective digital platform with a clear customer journey and provide prompt reward fulfilment.

  • Multi-brand cashback platform with multiple promotional offers running concurrently
  • Clear and intuitive customer journey
  • Multi-channel customer services
  • Claim validation with anti-fraud measures
  • Cashback processing direct to customer bank accounts
  • Financial management and reconciliations to meet audit processes

Our strong relationship and flexibility in adapting digital platforms came to the fore when we were re-appointed following a competitive tender process in 2019. We now work across the entire Michelin portfolio of brands and divisions to deliver promotional mechanics including physical rewards, e-vouchers and direct reimbursements.