Case Study

Shopper Marketing & Digital Solutions - On Pack Promotion

Mentos Me & You

Mentos, the UK’s fastest growing mint brand wanted to share their vision of bringing people together by launching an exciting new on-pack loyalty programme. The Me&You programme gives Mentos fans access to a unique code which unlocks a series of special offers on must-have experiences to share with friends and family

From the outset, the objective was to create a simple and effective digital platform with a clear customer journey and provide prompt reward fulfilment.

  • On-pack promotion loyalty programme
  • Microsite set-up & unique codes checked and validated once entered at
  • Sourced and promoted fun and unique offers which can be redeemed online.
  • Sent personalised emails to each participant, giving them the exclusivity to be a part of something special