Rewarding Client Loyalty
Petplan, the UK’s largest pet insurance provider, runs the Petplan Rewards (PR) programme to reward veterinary practices and breeders for promoting or activating insurance policies. The scheme supports Petplan’s B2B partnerships and helps ensure pets receive quality care by making insurance more accessible at the point of sale or adoption.
The new system had to support distinct user journeys for breeders and veterinary practices. To achieve this efficiently, a flexible procurement model was designed to meet the complex and changing needs of the platform. Some of the features created were:
- Reward uptake analysis and dashboard reporting
- Support for a wide range of reward redemptions including CPD courses, giftcards and veterinary equipment.
- Flexible procurement with on-demand ordering
- Online ordering solution, points, vouchers and donations to charity
- A structured audit trail to track every stage of fulfilment
- Reward uptake analysis and dashboard reporting
Read the full story here…Allianz Petplan Case Study
Brand: Petplan
Sector: Insurance Services
Source: Direct with the Brand Owner
Services Used: Storage, Fulfilment, Loyalty Reward Management, Integration
