Cashback is a essentially a retrospective discount, but it is more strategic than traditional point of sale discounting and will work to increase your long term profitability without lowering your profit margins significantly or hurting your brand or market share. Traditional point of sale discounting can erode the public perception of your brand, making the product seem cheap – whereas a product offering Cashback is a better perceived option, as you are rewarding your customers for their purchases.
Increasingly, businesses are adapting their methods of marketing, leading away from price point discounting in order to be able to promote their product or services digitally and across a variety of channels such as video, social media and mobile.
Cashback is the perfect method by which to do this, upping your brands visibility, driving sales and encouraging both repeat and trail purchases.
Just a few reasons to jump on the Cashback marketing bandwagon:
MRM make it easy with our in-house designed Cashback platform, offering:
You can find more information on Cashback promotions here or give Caroline a call on (01858) 414767, or drop me an email at [email protected]