over 28 years’ experience in setting up and managing campaigns, we have
supported a wide range of different scratchcard promotions including both
physical and digital campaigns. They are ideal for boosting sales and provide
many benefits such as the following:
Creates customer excitement
are highly effective at increasing awareness and building customer excitement. They
can be used to attract new customers to
trial your product whilst also providing a thank you to your current loyal
customer base. As everyone enjoys the chance of winning a prize. Prizes can be
high/low value including Physical, Experiential & Monetary. We can also
support with prize sourcing and winner management.
Increases repeat purchasing
added chance of winning a prize along with the purchase of a product can make
the product stand out on the shelf and attract new customers to try your
product. Hence this might lead to repeat purchasing. In addition, scratchcards
are an ideal opportunity to provide both low-value and high-value prizes. Low-value
prizes can be given out such as a fixed amount of money off their next purchase
i.e., £1-£5 coupon which can incentive customers to re-purchase.
promotion campaigns can be tailored to your budget and are relatively low cost
compared to alternative promotional campaigns. If you are a high-end luxury
brand a digital scratchcard may resonate with your target audience yet if your
company targets fast-moving consumer goods a physical scratchcard might be the way
to go. A major benefit is that a maximum volume of winners can also be set for
both digital and physical in advance of the campaign going live reassuring that
the campaign won’t go over budget.
offer full end-to-end support with both physical and digital scratchcard
campaigns. Our support includes: creating your campaign, managing, and
supporting whilst live, redemptions, to prize allocation.
read more about choosing between a physical or digital campaign click here or don’t hesitate to get in touch today
to hear more about how we can support further with your next digital
promotional campaign. Either call Helen on 01858 414767 or email Helen.Stride@mrm.co.uk