The key benefits of running a scratchcard promotion

A person playing a scratchcard game

With over 28 years’ experience in setting up and managing campaigns, we have supported a wide range of different scratchcard promotions including both physical and digital campaigns. They are ideal for boosting sales and provide many benefits such as the following: 

Creates customer excitement

Scratchcards are highly effective at increasing awareness and building customer excitement. They can be used to  attract new customers to trial your product whilst also providing a thank you to your current loyal customer base. As everyone enjoys the chance of winning a prize. Prizes can be high/low value including Physical, Experiential & Monetary. We can also support with prize sourcing and winner management.

Increases repeat purchasing

The added chance of winning a prize along with the purchase of a product can make the product stand out on the shelf and attract new customers to try your product. Hence this might lead to repeat purchasing. In addition, scratchcards are an ideal opportunity to provide both low-value and high-value prizes. Low-value prizes can be given out such as a fixed amount of money off their next purchase i.e., £1-£5 coupon which can incentive customers to re-purchase.

Affordable

Scratchcard promotion campaigns can be tailored to your budget and are relatively low cost compared to alternative promotional campaigns. If you are a high-end luxury brand a digital scratchcard may resonate with your target audience yet if your company targets fast-moving consumer goods a physical scratchcard might be the way to go. A major benefit is that a maximum volume of winners can also be set for both digital and physical in advance of the campaign going live reassuring that the campaign won’t go over budget.

We offer full end-to-end support with both physical and digital scratchcard campaigns. Our support includes: creating your campaign, managing, and supporting whilst live, redemptions, to prize allocation.

Physical or digital scratchcard campaign?

Scratchcards are a marketing tool for boosting sales for both everyday and luxury brands, they can support with attracting new customers by increasing excitement and making the product stand out, reward loyal customers through offering a prize incentive & can increase repeat purchasing through lower value prizes like coupons off further purchases for example.

We provide full end-to-end support with both physical and digital scratchcard campaigns. Take a quick look below at an overview of how both a digital and physical scratchcard promotion might work for your brand and their benefits. Each can be personalised and tailored to your brand to meet your criteria:

Physical scratchcard campaign promotion

Customers receive a physical scratchcard such as in-store/direct to home. The customer then scratches the foil off the card to see if they are a winner. Winning participants take the scratchcards in-store to redeem. The scratchcards are then processed similar to a coupon in which your affiliated partners/retailers send the scratchcards back to us in which we will scan and process including refunding the face value (if a monetary prize), handling allowance & postage direct to the retailer and report back to you regarding the volume of redemptions.

We can support with:

There are many benefits of running a physical campaign including increasing excitement because who doesn’t enjoy being showered in glitter? Equally, a major benefit of running a physical campaign as opposed to a digital campaign is that on average it is a cheaper promotion as less online set up is required.

Digital scratchcard campaign promotion

There are various ways to run a digital scratchcard campaign. The fundamentals of this type of campaign are the customers access a branded microsite via various ways i.e. QR code and enter a code (optional). Following this, the customer rubs the screen to reveal if they are a winner. The screen then instantly shows if they are a selected winner. Either we/you contact the winners to receive their prize.

We can support with:

Digital scratchcards also provide additional benefits over a physical promotion such as adding a touch of luxury, increasing accessibility as customer’s don’t have to purchase in-store to participate and they can provide an opportunity for collecting consumer data for future marketing campaigns.

To read more about choosing between a physical or digital campaign click here or don’t hesitate to get in touch today to hear more about how we can support further with your next digital promotional campaign. Call us on 01858 410 510 or email sales@mrm.co.uk

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